Contextual Guidance
eBay Seller Hub
eBay Seller Hub
Overview
My team was challenged with discovering effective ways to help sellers easily discover and use eBay insights. In doing so, I assisted in the implementation of a new design framework into eBay's professional selling tool-Seller Hub.
I cannot fully disclose the project in detail, but I have provided my research process and takeaways from my internship experience. If you would like to learn more about the project, please feel free to contact me!
My Role
User Research Intern
Team
Business to Consumer
Duration
3-4 Weeks
Project
Seller Hub
Research Process
Discovery
Wireframe
Heuristic Review
Competitive Analysis
Experience Audit
User Phone Interviews
Stakeholder Interviews
Prototype
Test + Evaluate
Participant Recruiting
Script Development
Cognitive walkthrough
Pilot Test
Usability Testing
Qualitative Analysis
Iterate
Identify actionable insights
Research Tasks
As an intern my strategy for developing a user research study is follows:
Experience Audit
Conducted an experience audit to get a better understanding and feel for Seller Hub as a professional selling tool.
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2
Heuristic Evaluation
Evaluated Seller Hubs current design to identify any usability violations. Focused on global and local usability issues.
Stakeholder Interviews
Met with product managers, senior designers, and researchers to discuss any design concerns, limitations, and experimental procedures.
3
Script Development
Designed experimental study that incorporated design principles and user scenarios.
4
In-lab Usability Test
Conducted usability test on 9 U.S entrepreneurs.
7
Cognitive Walkthrough
Performed a step by step walkthrough of the entire script.
5
8
Data Synthesis & Findings Read-out
Collected and analyzed data, created report and presented findings to stakeholders.
Pilot Test
Tested the script internally with eBay employees that were also eBay sellers.
6
Design Iterations
Brainstormed with design and product team to build out design iterations.
9
Key Takeaways
1. Be Curious, Ask Questions, and Welcome Feedback
2. Embrace Ambiguity and Achieve Clarity
3. Strive for Experimental Rigor
4. Have Fun and Enjoy the Moment
portfolio
iOS Application Re-Design
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Developed experimental design, conducted user research, and built an interactive prototype
Aug 2016-Dec 2016
Canvas (LMS) Expert Heuristic Evaluation
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My Role: Lead Researcher, evaluated site through usability principles, created user research and moderated usability test
eBay UX Internship 2017
The free, all-in-one place to manage and grow your business
Seller Hub UX Evaluation
Design Research
My Role: User Research Intern
Designed, moderated, and analyzed user research experiments
June 2017-Aug 2017
Airbnb Competitive Audit
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My Role: Lead Researcher
Matchdog Mobile Design
Advanced Interaction Design
My Role: Lead Designer for mobile. Designed mobile framework, personas, and user interface
About
CHRISTOPHER Q. NGUYEN's interest in UX is equally rooted in his admiration for art, psychology, and science. Being inspired to succeed as a UX practitioner, he is currently pursuing a Master's degree at San Jose State University in Human Factors Engineering & Ergonomics. Improving his craftsmanship in graduate school Christopher aims to combine both studies of the liberal arts and engineering sciences to create impactful and meaningful technology. One day he hopes that his work can solve ways to provide equal education to everyone, create safer transportation, and develop more sustainable environments.
Furthermore, whether you are an employer, student, designer, a friend, aspiring UXer or just plainly an awesome person please feel free to contact him.
Contact Info
Email: Christopherng92@gmail.com
Phone: 1 + (858) 750-0545
Location: San Jose, CA
