
Human-Centered
Design Process
Diverge + Converge
Divergent thinking: the thought process of generating creative ideas by exploring many possible solutions
Convergent thinking: Gathering creative ideas and narrowing them down to a final solution
- Ideo

INSPIRATION
IDEATION
IMPLEMENTATION
Persona's
Brainstorming
User Stories
Contextual Framework
(Grammar)
Experience Flows
Grids + Sketches
Competitive
analysis
Wireframe
Prototype
Understanding the users and design challenge
Week 1
Identifying opportunities for design + engaging in solution-focused thinking
Week 2
Making design solutions tangible through prototyping
Week 2-3
Personas (with empathy)

Steve has been married for 6 years and has 2 young children. He decides to adopt a dog that will be a great companion for his kids as they grow up. Though Steve has no idea which breeds to choose from, he takes Matchdogs questionnaire to figure out which breed best fits his and his wife needs.
STEVE, 31
"FAMILY MAN"
Susan lives alone in a one bedroom studio and has always wanted a dog as a pet. She hopes she can find a dog that can go running with her and to ultimately make her feel safe at home.
SUSAN, 23
"DESIGNER"
Pablo adopted a dog 2 months ago on Matchdog. He wants to share his experience with his new dog companion to the matchdog community.
PABLO, 44
"PROFESSOR"
Conceptual Model (Grammar)

Object-Action Matrix
The object-action matrix illustrates the grammar used to build Matchdogs information framework. It also presents an idealized view of how we want users to interact with the product.
Prioritization Matrix
The prioritization matrix illustrates what the UX design should reflect. Functionalities and features that are used most frequently and by the most users should be highly visible and have less number of clicks .

Experience Flow
Flow for seeing today's mutt's % match with the user
Users are able to see today's mutt's bio and from there can answer a questionnaire to see compatibility.

Grids & Sketches
HCI principles for grid design
Time & space, gestalt grouping, use of white space, loci of control (global/local navigation)

Lo to Hi-fidelity Wireframes
Hi-fidelity wireframes made with Sketch 3 and Axure 8. Used for iOS iPhone 7


Dog icons were inspired by Alyssa Dyck dog illustrations
